2019
Piantado Wines: We are Malbec is a wine store as well as a brand that sells wines in the Czech Republic imported from/produced in Argentina. Piantado Wines distributes only high-quality wines, which makes it a high-status brand, in addition to having a very elegant aura.
The development of this project required conceptualizing the essence of what was done in Argentina. For the conceptualization, some iconic and cultural elements of Argentina were taken. Elements such as the Argentine flag, specifically the colors and the sun, and the very famous Argentine ribbons, known mostly in the Mendoza area, which is where most of the wines imported by Piantado Wines are produced.
Variations and alternative proposals done with the same design principle.
Merge of all the visual elements, the representation of the sun and the ribbons was made in a single visual module. The typography was simplified for better visibility.
Color variations: Versions of the Iso-logotype in full color, gray scale, one ink, negative and its possible uses for one ink respecting the already established chromatic palette.
Security zone. Visual limits to prevent any other element from altering the visibility of the iso-logo, thus ensuring correct reading
